BC turns limited-edition apparel into a funding engine for R&D.

Every collection supports a real project—with 100% of profits going directly to research, infrastructure, or licensing, and transparent updates shared via our Substack.

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July Highlights

  • You're business casual if you...

    Want what you wear to mean something. You don't shout, you quietly signal.

    Join us 

  • We build real infrastructure.

    Every product funds specific research & cultural progress goals

    Projects 

  • We dress for function.

    Clinical, clean design for modern professionals. They go right you go left.

    Founder Drop's 

  • We keep you informed.

    As you wear the story, we build the system. You know what we know.

    BC Notebook 
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Founder Drops are limited run bundles of rare and unique items that support R&D + additional benefits.

Thinking Behind BC

We started Business Casual because we couldn’t find anything that reflected how we actually live — or what we deeply believe. We’re part of a culture quietly replacing alcohol and opioids with plants, meditation, and better questions. We wanted to wear something that didn’t just look good, but felt aligned with that shift.

For us, good design should do more than decorate life — it should support the systems that hold it up. That’s why 100% of our profits fund real-world research and licensing efforts, from plant science to medical infrastructure. We do this transparently, and we’ll always show our work — every drop, every project, fully traceable through our public Notion page.

In a time where truth and science are politicised, where outrage is easier than building, we choose to build. Slowly, carefully, and with others who think like we do.

If you’re still reading, maybe that’s you.

This isn’t merch.

It’s a mindset.

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